On this episode of Waking up to Money we want to help you help your customers buy YOU. We all love choice. It makes us feel in control. When it comes to pricing, providing options gives your customers some control. But too many options will confuse them. And unrelated options will confuse them even more. The more confused they are the more likely they'll not buy from you. When it comes to pricing if you're able to provide a manageable number of options that make sense you're going to increase the likelihood that people will buy from you. To help you think about how to present your options we talk about the 5 Ts: Turnaround - pricing based on how quickly the customer needs the work done Terms - pricing based on how any instalments they want to pay in Team - pricing based on who does the work Tailor - pricing based on how personalised the service or product is Teach - pricing based on whether it's done for you or done by you (and how you learn) If you can, never give your customer just ONE price. Let them choose from a range of prices and empower them to make the right decision for themselves.