Pricing a new product or service
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Description
On this episode of Waking up to Money we were joined by Nicola Forristal, a People Talent specialist. She has a service that weaves the threads of her corporate career as a People & Talent professional, her therapeutic career and her passion for energy psychology and medicine into a programme that will support and help people languishing in the workplace. Given the current situation where employees are being invited to come back to work she believes employers could make this transition more energising and less scary by focussing on their wellbeing. She has developed workshops to address this specific issue as well as ongoing wellbeing needs but is trying to work out how best to price these offerings. With the support of Ben Johnson we explore how she can go about tackling this challenge and offer strategies for her to price that is powerful, authentic and allows everyone to share in the value.
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In this first episode of season 5 we talk about setting strong intentions about money to help us be more intentional about our prices. As Ben says, money in and of itself is a poor motivator for most. What motivates us are the things that we can do with the money. Money is a facilitator for...
Published 01/05/22
Published 01/05/22