In this episode we talk about the reasons why customers really buy from you. It isn't about the things (i.e. coaching, training, website widget) but something else. These something elses are usually rooted in two categories: good feelings and solutions. Listen to learn more. We're also joined by Mark Steadman, founder of the podcasting platform Podiant, who shares his situation of launching a new offering and we talk about the role of trust in creating this new thing. If you'd like to learn more about how to price and sell more authentically and more powerfully (without feeling slimy) then check out our website - http://happypricing.co