In this episode we talk to Beccie, a facilitator and mediator from Brighton. We learned that Beccie knows her work is valuable and important. She excels at it and it’s also her mission. It’s her contribution to making the world a better place. We also learned that her background is in the charity sector and has a lot of charity clients/contacts. This makes her feel guilty about having high prices. As her main motivation has always been to make the world a better place so she can feel guilty about having high prices because some people/organisations wouldn’t be able to afford her. She’s got a generous heart and doesn’t want to appear greedy. But she also knows that giving away her work cheaply is compromising her ability to offer it ever more widely. Mindset is a huge part of pricing well. There are many stories between us and the prices we might charge. Like “I don’t want to be greedy”. Etc… On the call Ben helps Beccie begin to see a route through. Some organisations can pay more, so should pay more. And if they do, it means those people and organisations who have less can be supported too, which is important to her. Making the shift from pricing nervously to pricing well, happily, joyfully, is a choice. It’s a choice based on clarity and intention as much as skills and tactics.