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The Coca-Cola Company
Wanta Sip?
Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. Introducing – “Wanta Sip?”. To change or not to change?  Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.
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Recent Episodes
How do you move away from telling consumers what they need, and actually give them something they want? How do you go beyond the typical campaign ads, taglines and content and deliver experiences fans will never forget? In Episode 2 of “Wanta Sip?”, marketing leaders from The Coca-Cola Company,...
Published 09/26/24
Published 09/26/24
How experimental should you be when marketing a world-famous brand? Most marketers aspire to face this dilemma – weighing up the lure of doing something new and daring vs. the stability of maintaining a brand’s iconic marketing identity that they have built for decades.In this launch episode of...
Published 05/21/24
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