Episodes
Interview with Alfie Glenie of Graves Motorsport on getting into Motorsport, competing in the MINI Challenge Trophy and BTCC ambitions. The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/
Published 02/28/22
Interview with founder of Womanic on why she started the business, working in the automotive industry, advice for automotive entrepreneurs and more. The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/
Published 02/21/22
We discuss the top 10 automotive digital marketing trends for businesses to take advantage of this year. https://wda-automotive.com/
Published 01/27/22
Have you ever created a brilliant piece of content for your blog, shared it, promoted it and left it at that? Repurpose Your Content To Get More From It!   Find out how in this quick WDA ReFUEL.  https://wda-automotive.com/
Published 01/06/22
Head of Digital at MG Motor UK on Automotive Marketing, Trends to Watch and More!  The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/
Published 12/15/21
Struggling with what to post on your automotive brand's social media? In this WDA ReFUEL, our Digital Marketing Manager, Matt Tudge, discusses a few ideas! Let us help YOUR brand drive business on social: https://wda-automotive.com/digital-ma... Why is this important? It will help you keep your audience engaged, build and strengthen relationships. By posting additional content, giving great advice and being more personable instead of constantly pushing your products and services, you're far...
Published 12/08/21
It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge. News featured in this episode includes TikTok testing Stories, Google Ads Editor Version 1.7 launched, Clubhouse increase in activity, Reddit testing short form video and more. Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com
Published 08/18/21
It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge. News featured in this episode includes Twitter Fleets SHUT DOWN, Google’s “About this Result” panel being expanded, Facebook Group subject matter experts, standalone maximise conversions and maximise conversion value strategies being removed from Google AdWords, automatic video chapters on YouTube and more. Need help with your automotive...
Published 08/03/21
It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge. News featured in this episode includes YouTube improving content discovery, multimedia Microsoft search ads, TikTok video length increased and more. Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com
Published 07/14/21
In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last two weeks, 25th Jan – 7th Feb. News includes – Google getting stricter with Merchant Feed price inaccuracies, Analytics to stop collecting data from YouTube, YouTube Clips and much more. If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition. For more automotive marketing advice, be...
Published 02/09/21
2020 was like no other. It was challenging for nearly all, devastating for some. In less than a year, the COVID-19 pandemic has changed the way we work, learn, play and interact, and we have all been forced to lead a more virtual existence – both personally and professionally. Whilst lots of these changes have been made necessary by lockdown, they have also been facilitated by a tipping point in the capabilities of technology and a new generation of consumers much happier to interact with...
Published 02/04/21
In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 18th – 24th Jan. News includes – TikTok’s new Q and A feature, Automated Alt Text on Facebook getting enhanced, LinkedIn post reply options and much more. If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition. For more automotive marketing advice, be sure to check out our blog:...
Published 01/26/21
In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 11th – 17th Jan. News includes – LinkedIn Stories getting a Swipe-Up feature, Google launching a dedicated performance report for News, YouTube Post-Roll Ads now turned on by default, Snapchat Spotlight being made even more like TikTok and much more. If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay...
Published 01/20/21
Our Marketing Pit Stop is back! We take a look at the most important digital marketing news and updates from the 21st December – 10th January, for our automotive audience. News included in this edition includes Google testing short-form video in search, Twitter acquiring podcast app, Breaker, Facebook Pages redesign and more. If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition. For more automotive marketing advice,...
Published 01/12/21
In the latest WDA Marketing Pit Stop, and the final one this year, we take a look at the most important digital marketing news and updates for our automotive audience, from the 7th – 18th December. News this week includes LinkedIn launching their new ‘Products’ tab, TikTok and Samsung partnership, new Google ad formats rolled out, WhatsApp Carts and more. If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition. For...
Published 12/18/20
In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 23rd November – 6th December, including new Facebook tools for car dealers, Google’s latest core algorithm update, Snapchat Spotlight and much more. If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition. For more automotive marketing advice, be sure to check out our blog:...
Published 12/11/20
Join us again for another break down of the latest automotive marketing news and insights with Matt Tudge. YouTube Audio Ads are now available in beta and we'd encourage automotive brands of all sizes to try them out as part of their automotive paid marketing strategies. Find out more about YouTube Audio Ads in this episode and other automotive marketing news, including: + Search Console Updates + Twitter Fleets + Instagram Keyword Search and the possibility for Instagram SEO in the...
Published 11/25/20
In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 2nd – 15th November, including the announcement of when Google’s Page Experience Update will go ahead, Spotify’s major acquisition, Instagram and Facebook tests, Twitter Ad carousels and more. Included in this episode: + Google’s Page Experience Update News + Instagram Testing Story Reactions + Spotify Acquire Megaphone and Look to Expand Podcast Advertising...
Published 11/17/20
Are your aftermarket competitors constantly beating you to new customers? Are you ready to start overtaking them to drive more business? In this episode, our host, Matt, discusses 10 top tips to take your marketing up a gear and help you overtake the competition. Tips included: + Get started with paid social + Unlock the potential of your website with Conversion Rate Optimisation + Be faster + Instantly drive more traffic with Pay Per Click + Prove you’re the market leader And more!...
Published 11/11/20
In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 19th October - 1st November, including further information on passed-based indexing, new e-commerce features on Facebook, Google highlighting shopping deals and more. Included in this episode: + New Facebook & WhatsApp Shopping Features + Further Information Release on Passage-Based Indexing + Google Releases Study Findings on Personalisation and...
Published 11/06/20
Forums are often overlooked in many automotive marketing strategies for a number of reasons. In this special guest episode, Matt interviews Mike Jukes from Vertical Scope, on what forums are, the benefits of them and why automotive businesses should be using them in their marketing strategies.
Published 11/03/20
In the latest WDA Marketing Pit Stop, we look at the most important digital marketing news and updates from the last week, 12th October - 18th, including the launch of Google Podcasts Manager, updates to Google Search, Facebook and Instagram to stop WordPress embed support, Snapchat Sounds and more. Included in this episode: + Google Launches Podcasts Manager + Facebook and Instagram To Stop Supporting WordPress Embeds + Google Search Updates + YouTube Comes to Google Ads Attribution...
Published 10/21/20
In the latest WDA Marketing Pit Stop, we look at the most important digital marketing news and updates from the last week, 5th October - 11th, including Amazon Sponsored Display ads now customisable, Google My Business updates, more automation features coming to Google Ads, Twitter Quote Tweets and more. Included in this episode: + Amazon Sponsored Display Ads Now Customisable Globally + Google My Business Call History Tested in the US + Web Stories Coming To Discover + Google Ads Get More...
Published 10/14/20
In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 21st September – 4th October, including Free Google Shopping listings expanding, Facebook Ad updates, Pinterest new features, Reddit Ads inventory options and more. Included in this episode: + Free Google Shopping Listings Expanded Soon + Microsoft Advertising Partners with IAS + Facebook Ad Updates + Facebook Cross-App Communication Introduced + Pinterest...
Published 10/07/20