Tonight's Guest WeatherBrain is the News Director at WBMA-TV (ABC 33/40) in Birmingham, AL.  He's a Macon, GA native and a meteorologist-turned-journalist.  He has a Degree in Atmospheric Science from UNC-Asheville.   After being an on-air broadcast meteorologist for 17 years, he spent two years working in radio at The Weather Channel.  Jeff Cox, welcome to WeatherBrains! Our Second Guest WeatherBrain tonight is the News Director at KCBD-TV in Lubbock, Texas.  He studied Broadcast Journalism at Texas Tech with a Minor in Atmospheric Science.  He then earned a Certificate of Broadcast Meteorology from Mississippi State University.  Matt Earnst, welcome to the show! Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: [email protected]. Revisiting the Blizzard of March 1993 (07:15) Making the transition from broadcast meteorology to journalism (21:15) Importance of content:  The changing business model in broadcast television (33:00) YouTube weather streamers (47:00) Cultivating value in a difficult media environment (01:09:30) Oklahoma Severe Weather Event/QLCS Tornadoes 11/3/24 (01:19:10) The Astronomy Outlook with Tony Rice (No segment this week) This Week in Tornado History With Jen (01:29:51) E-Mail Segment (No segment this week) National Weather Round-Up (01:31:35) and more! Web Sites from Episode 981: Jeff Cox on X Matt Earnst on X Picks of the Week: Matt Earnst - November 2nd, 2004 West Texas Snowfall Event James Aydelott - Tornado Warning Event Count By State since 11/01/24 Jen Narramore - Out Rick Smith - Out Neil Jacobs - Out Troy Kimmel - Out Kim Klockow-McClain - Pre/Post-Conference Training Bill Murray - Foghorn James Spann - Tornado Damage in Oklahoma City - Photo of wooden pole through car windshield The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore, Dr. Neil Jacobs, and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.