Is your website causing visitors to squint and scroll away? In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for...

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of...

In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales...