In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.Jules explains the concept of "topical authority...