In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.Key Takeaways:The Role of ...