In this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results.Key Takeaways:The Importance of Website Focus: Jules emphasises the value of investing time in your website, highlighting how quality content like blogs and podcasts can more effectively n...

In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your a...

In this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals.Key Takeaways:No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Analytics and Google Search Console to gain insights into visitor behaviour and search visibility.Low Traffic? Focus on Driving Visitors: If your websit...

In this episode, Jules White tackles the chicken-and-egg dilemma of Search Engine Optimisation (SEO) vs Conversion Rate Optimisation (CRO): which should you prioritise first? Jules explains that there's no single answer, as it depends on your specific business situation and goals.She outlines three common scenarios:Scenario 1: Brand new website with little traffic: Focus on CRO basics to ensure your website is user-friendly and encourages conversions, then drive traffic through social media o...

In this episode, Jules White addresses the common question of whether SEO is still a valuable strategy for small businesses in 2024. She delves into the misconceptions surrounding SEO and its relevance in the age of AI-powered search.Jules explains the power of SEO in building a sustainable, long-term marketing strategy that drives organic traffic and conversions to your website. She shares compelling statistics on search engine usage and highlights the benefits of ranking high in search resu...

In this episode of The Website Success Show, Jules White dives deep into the world of keywords, revealing why they're crucial for unlocking your website's hidden traffic potential.Discover the difference between seed keywords and long-tail keywords, and how to strategically use them to attract your ideal clients. Jules shares practical tips on conducting keyword research, optimising your website content, and leveraging tools like Google Search Console to gain valuable insights into your audie...

In this episode, Jules White takes a stand against carousels, revealing why they can sabotage your website's conversions and what you should do instead.Jules explains why showcasing testimonials and social proof in carousels is a missed opportunity, as visitors often scroll past them without engaging. Instead, she recommends strategically placing these valuable trust elements throughout your page, especially near call-to-action buttons.Key Takeaways:The Problem with Carousels: Learn why carou...

In this episode of The Website Success Show, host Jules White tackles the age-old question: Should you create content first or focus on SEO first? She explores the pros and cons of each approach, highlighting the importance of having a well-defined content strategy and understanding search intent before diving into content creation.Jules explains how a hybrid approach, combining both content and SEO considerations, can be the most effective way to optimize your website for search engines and ...

Boost Your Conversions: The Top 3 Website Mistakes and How to Fix ThemIn this episode of The Website Success Show, Jules White, website and SEO consultant, dives into the top three mistakes businesses make on their websites that hinder their conversion rates. She illustrates how a lack of clarity, poor user experience, and unclear calls to action can leave potential customers feeling confused and unengaged.Key Takeaways:Clarity is King: Ensure visitors instantly understand what you do, the be...

In this episode of The Website Success Show, host Jules White tackles the common question: "Do I actually need a website?" She explores the importance of a website for modern online businesses and how it can serve as the central hub for your marketing, sales, and customer service efforts.Jules highlights the benefits of owning your content and building a website that showcases your expertise and builds trust with your audience. She emphasizes the long-term, sustainable nature of SEO and how i...

The Website Success Show - AI-Powered Search is Here: Are You Ready?In this episode, Jules White dives into the rapidly evolving world of AI search and how it's reshaping the SEO landscape. Learn about the key differences between traditional SEO and Generative Engine Optimization (GEO), and why it's more important than ever to have a solid foundation for both.Key Takeaways:The Rise of AI Search: Understand the growing popularity of AI search engines like Perplexity & ChatGPT and how they'...

In this episode of The Website Success Show, host Jules White demystifies the world of SEO (Search Engine Optimisation), providing essential insights for business owners who want their website found online.Jules explains how SEO can help you break through the noise, attract more visitors to your website, and ultimately convert them into paying customers. She outlines the fundamentals of how search engines like Google work and shares actionable tips on optimising your content for better visibi...

In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your ...

In this episode of The Website Success Show, host Jules White takes you through a detailed walkthrough of a real-life opt-in page for therapist Mallory, who specializes in counseling and therapy for teens. Discover actionable tips and strategies for optimizing your opt-in pages to attract more subscribers and grow your email list.Key Takeaways:The Importance of Opt-In Pages: Learn why these pages are crucial for growing your email list and nurturing potential clients.Different Types of Opt-In...

In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine rankings and overall online visibility.Jules shares real-life examples of clients who faced challenges and setbacks due to website migration mistakes...

In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions.Jules explains the importance of identifying your core topics, organizing them into subtopics, and creating cornerstone content that establishes you as an authority in your niche. She also shares prac...

In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.Discover legitimate strategies for boosting your Google Business Profile visibility, such as:Keeping your profile updated: Regularly add fresh photos and relevant infor...

In this episode of The Website Success Show, host Jules White shares seven places to focus your attention to improve your website's organic visibility and attract more visitors.Jules emphasizes the importance of understanding why your website matters and how increased traffic can translate to more sales and email signups. She guides you through the process of identifying your target audience, aligning your content with their search intent, and conducting keyword research to discover untapped ...

Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEOAre you unsure about the difference between web pages, websites, and landing pages? Or do you wonder if having a website is even necessary in 2024?In this episode, Jules White, Website and SEO Consultant clears up the confusion surrounding these terms and explains why understanding the distinction is crucial for your SEO strategy. Learn how having a well-structured website with essential pages like a homepage, about p...

Boost Your Podcast's Visibility with Organic Search In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line."Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impact their bottom line.Jules and Stephanie discuss key strategies for boosting the podcast's visibility through organic search, including:Optimi...

Hero Sections: The Key to Keeping Visitors on Your WebsiteIn this episode, we're diving deep into the world of hero sections – the topmost visible area of your website that holds immense power over your visitor's first impression. Learn why this section is crucial for grabbing attention, conveying your value proposition, and guiding users to take action.Key takeaways:Prioritize benefits over features: Highlight how your product or service will improve the lives of your target audience.Keep it...

In this episode, we tackle the common frustration of website traffic not converting into leads or sales. Even with 100 visitors, if no one is taking your desired action, it's time to diagnose the problem.Key takeaways:Track Your Data: Use Google Analytics and Search Console to understand your website's performance, including traffic sources, visitor behaviour, and where they drop off.Identify Obvious Issues: Check for slow loading times, especially on mobile devices, as well as confusing navi...

In this episode, I dive into the pressure of the content creation machine and how it can lead us to overlook the hidden potential in our existing content. I explore strategies for repurposing and optimizing your podcast episodes, blog posts, and other content to drive traffic to your website and ultimately generate more leads and sales. I also discuss the importance of human connection in content marketing and why AI-generated content often falls short.If you're feeling overwhelmed by the nee...

Welcome to The Website Success Show. If you want more traffic and sales through your website, this show delivers expert insights and actionable tips to optimise your website and make the most of your existing (and future content).