Today I'm chatting with social media manager and content creator Emily Rochotte! We talk all things content, and dive deep into why it's time for your wedding business to be on TikTok. We also talk about outsourcing work to others and the recent evolution of social media in the wedding industry. Grab a copy of Emily's outsourcing checklist here. Website: https://emilyrochotte.com/ Instagram: https://www.instagram.com/emilyrochotte/ TikTok: https://tiktok.com/@emilyrochotte Want to get further training from Emily? Join the Wedding Pro Members lounge now to access her TikTok session: https://go.beccapountney.com/wedpro Time stamps: 00:00 Reflecting on the Journey: From Cringe to Growth 00:16 Meet Becca Pountney: The Voice Behind the Wedding Pros Podcast 00:45 Introducing Emily Rochotte: A Social Media Manager. 01:57 Emily's Path into the Wedding Industry 03:21 The Importance of Social Media in Wedding Business Marketing 06:00 Content Creation Tips for Wedding Professionals in 2024 09:02 Overcoming the Challenge of Limited Images 11:39 Staying Fresh and Innovative in Content Marketing 13:13 The Essential Guide to TikTok for Wedding Pros 18:53 Embracing Imperfection in Content Creation 19:20 Navigating the Post-COVID Wedding Industry Landscape 20:03 The Long Game of Social Media Marketing 22:16 Staying Consistent with Content During Busy Seasons 26:18 The Importance of Marketing for Fully Booked Businesses 28:34 When and How to Consider Outsourcing Your Social Media 33:02 Understanding Your Brand for Effective Marketing 35:00 Final Thoughts and the Value of Knowing Your Business Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook: https://www.facebook.com/groups/weddingprosreadytogrow/ Find out more about how I can help you grow your wedding business over on my website or Instagram page: www.beccapountney.com www.instagram.com/beccapountney Mentioned in this episode: TikTok Training inside the Wedding Pro Members Lounge! Want more indepth training on using TikTok in your Wedding Business? Join Emily and myself inside of the Wedding Pro Members Lounge for a full masterclass. Not yet a member? Use the code PODCAST at checkout to get your first month for just £10.00! Wedding Pro Members Lounge