Today I'm chatting with author, wedding coach and marketing strategist Heidi Thompson. We talk about how the marketing landscape is changing and what couples expectation is in 2024 vs a few years ago. We also discuss her upcoming FREE Book more weddings summit and I ask her the awkward questions you don't want to. Click to get your FREE summit ticket now Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook: https://www.facebook.com/groups/weddingprosreadytogrow/ Find out more about how I can help you grow your wedding business over on my website or Instagram page: www.beccapountney.com www.instagram.com/beccapountney Time stamps: Introduction to the Episode (00:00:00) Discussing the importance of standing out to attract the right clients. Meet the Host and Guest (00:00:23) Becca introduces herself and Heidi, highlighting their expertise in wedding marketing. Reflecting on Past Episodes (00:01:14) Discussion of Heidi's previous appearance on the podcast two years ago. Introduction of Becca Bot (00:01:35) Becca shares about her new website tool, Becca Bot, for easy podcast episode access. Marketing Shifts in Two Years (00:03:07) Heidi discusses the changes in wedding marketing strategies since the pandemic. Couples’ Research Behavior (00:04:57) Exploring how couples are conducting more in-depth research when choosing vendors. Referrals and Client Choices (00:06:38) The shift in how referrals are perceived and acted upon by couples. Importance of Standing Out (00:08:35) The necessity for wedding professionals to clearly present their unique offerings. Avoiding Price Competition (00:09:21) Strategies for standing out without resorting to lowering prices. Understanding Clients’ Needs (00:10:45) Emphasizing the importance of addressing actual client problems in marketing. Overview of the More Weddings Virtual Summit (00:11:30) Heidi introduces the structure and purpose of the upcoming summit. Summit Dates Announcement (00:12:34) Sharing the dates for the More Weddings Virtual Summit. Addressing Free Summit Concerns (00:13:30) Heidi explains the rationale behind offering the summit for free. Maximizing Summit Participation (00:17:18) Tips on how attendees can get the most value from the summit. Success Stories from Past Summits (00:20:01) Heidi shares examples of attendees who have successfully implemented strategies learned at the summit. Overcoming Fear of Change (00:21:16) Discussing the importance of trying new techniques to improve client follow-up and reduce overwhelm. Managing Overwhelm (00:21:55) Heidi shares strategies for dealing with overwhelming information from educational events. Brain Dumping Strategy (00:22:03) The process of organizing thoughts and tasks to reduce anxiety and create actionable plans. Identifying Action Steps...