This August I'm letting you behind the curtains to see inside the Wedding Pro Members Lounge, my private members club for wedding business owners. Every month we have an amazing guest expert training, so I have been digging into the members lounge archives to share some of the training's with you. Today you will here from branding expert Danny Matthews about 'how to brand your business like Air B and B.' Find Danny on Instagram Want to be part of the Wedding Pros Members lounge to get the best month training every month? Click here to join now Time Stamps: Introduction to the Episode (00:00:00) Becca introduces the podcast's special series, highlighting the Wedding Pro Membership and its training programs. Overview of the Wedding Pro Success Ladder (00:00:50) Becca explains the three stages of the training program: build, growth, and advanced, tailored for different business earnings. Introduction of Guest Expert Danny (00:01:47) Becca introduces Danny, who will discuss branding and how to create a standout brand in the wedding industry. Danny's Instagram Handle (00:02:24) Danny shares his Instagram handle, emphasizing his unique name and inviting audience interaction. Discussion on Branding Like Airbnb (00:03:05) Danny begins discussing branding strategies, using Airbnb as a case study for effective communication and positioning. Importance of Consumer Behavior Changes (00:05:07) Danny highlights shifts in consumer behavior and the need for businesses to adapt their marketing strategies accordingly. Context of Danny's Work (00:07:15) Danny shares his experience working with diverse businesses, from small firms to high-growth startups, and the impact of media. Consumer Buying Habits Over the Years (00:09:37) Danny prompts the audience to reflect on how their purchasing behaviors have changed since 2019. Shift to Subscription Services (00:10:39) Danny discusses the growing trend of subscription services and how it has changed his own buying habits. Adapting Business Models (00:12:42) Danny encourages businesses to explore new models, such as fixed-price packages, to diversify income streams. Conscious Purchasing Decisions (00:13:39) Danny asks the audience if they have become more aware of their purchasing habits and the origins of their products. Sustainability in Consumer Choices (00:14:50) Danny emphasizes the increasing consumer focus on sustainability and ethical sourcing in their purchasing decisions. Trends in Secondhand Purchasing (00:17:14) Danny notes the rise of secondhand marketplaces during the pandemic, reflecting changing consumer values towards consumption. Shift from Consumption to Participation (00:18:15) Danny discusses the transition from mere consumption to becoming part of a community or tribe in purchasing behaviors. Introduction to the Electric Vehicle Community (00:19:22) Danny shares a humorous anecdote about connecting with another electric vehicle owner, highlighting community identity. Shift in Consumer Identity (00:20:22) Discussion on how consumer purchases now reflect personal identity and broader societal values beyond mere consumption. Learning from Big Corporations (00:21:33) Danny emphasizes the importance of observing larger companies for marketing strategies based on...