One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business. Follow me on Instagram Time Stamps: 00:00 - Introduction to Email Marketing00:08 - The Problem with Newsletters00:48 - Why Email Marketing Outperforms Social Media01:17 - Understanding Deliverability and Reach03:18 - Alternatives to Traditional Newsletters04:29 - Effective Strategies for Collecting Emails11:28 - The Importance of Value in Email Marketing19:11 - Implementing Competitions and Quizzes20:29 - Creating Engaging Content for Your Audience28:06 - Final Thoughts and Next Steps Mentioned in this episode: Wedding Show Success workbook Got a Wedding Show coming up? Make sure you have a strategy in place. Download my free wedding show success workbook, and get a special price on my 3 part video training series about how to get the most out of your next show. Wedding Show success workbook