Today I am chatting with founder of Eternity and South Asian Wedding specialist Anshika Arora. In this episode we talk about the opportunities that lie in the South Asian Wedding market, how to set your business apart and how to embrace and understand different cultures and their wedding traditions. Check out Eternity Use discount code Becca10 Find out more about the Revive Wedding Symposium Follow Eternity on Instagram Time Stamps: 00:00 - Introduction to the Podcast00:00 - Understanding Your Audience00:42 - Meet Anshika Arora of Eternity01:46 - Anshika's Journey into the Wedding Industry02:56 - The Gap in the South Asian Wedding Market10:27 - Challenges in Planning Multicultural Weddings13:03 - Marketing to Multicultural Couples18:10 - Revive Symposium for Asian Weddings21:13 - Evolution of Eternity: A New Planning Tool28:29 - Feedback from Couples and What's Next