In this episode, Darrin Peterson, CEO of LifeSeasons, shares his personal journey and the genesis of the supplement company. He discusses the importance of therapeutic doses and synergy in formulations, as well as the naturopathic approach to health. Darrin also highlights the doctrines of signature, which involves using the characteristics of plants to determine their purpose and indications. He shares pivotal moments and milestones that have contributed to the success of LifeSeasons, including collaborations with medical doctors and the expansion into women's health and hormones. In this conversation, Darrin Peterson, the CEO of LifeSeasons, shares his journey as an entrepreneur and the pivotal moments that shaped his company. He emphasizes the importance of surrounding yourself with the right people and products, highlighting the partnerships that have propelled LifeSeasons forward. Darrin also discusses the challenges he faced and the motivation that keeps him going. He believes in the power of a greater purpose and the impact it can have on both individuals and the world. Finally, he offers advice for aspiring entrepreneurs and shares his vision for the future of LifeSeasons. Takeaways Therapeutic doses and synergy are important factors in creating effective supplement formulations. The naturopathic approach focuses on addressing the underlying causes of health issues and restoring balance to the body. Doctrines of signature involve using the characteristics of plants to determine their purpose and indications. Collaborations with medical doctors and the expansion into women's health and hormones have been pivotal for LifeSeasons. Surround yourself with people who are smarter than you and complement your skills. Having the right people and products is pivotal to success. Perseverance and overcoming challenges are essential in entrepreneurship. Motivation comes from a greater purpose and the impact you can have on others. Contributing to something greater than yourself brings true happiness. Seek discomfort and embrace challenges for personal growth. Find your why and let it drive your health and lifestyle changes.