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World Federation of Advertisers (WFA)

WFA's Better Marketing Pod with David Wheldon

Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

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Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.

Published 09/03/24

On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

Published 05/30/24

WFA's Better Marketing Pod with David Wheldon

Published 05/30/24

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