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What It Means
The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.
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Ratings & Reviews
4.9 stars from 52 ratings
Top notch content
This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make...Read full review »
firefox2013 via Apple Podcasts · United States of America · 05/18/20
The content and conversations shared in this podcast are great. It’s one I subscribe to and look forward to listening to. My one complaint is the vocal fry that so many of the speakers (both host and guests, primarily the men) have. I lose entire sentences because they get so quiet or trail off....Read full review »
SightSalad via Apple Podcasts · United States of America · 07/24/18
Keep it coming.
I look forward to each new episode. The conversations cover a variety of topics that dig into what’s changing, why, and the impacts.
Bilbobob via Apple Podcasts · United States of America · 10/12/17
Recent Episodes
With many business functions being automated, what makes financial services different? On this week’s episode, Principal Analyst Peter Wannemacher explores the issues of trust involved with autonomous finance.
Published 10/15/20
Is the big push to digital transformation the end of technical debt? In this episode, VP and Principal Analyst Brian Hopkins discusses the issue in light of pandemic-driven, digital trends.
Published 10/08/20
How do you proactively plan at a time when so little is certain? On this week’s What It Means, Vice President and Research Director Jennifer Ross and Principal Analyst Adele Sweetwood explain how B2B marketing leaders can guide their organizations through an unpredictable year ahead.
Published 10/01/20
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