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Forrester
What It Means
Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.
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Ratings & Reviews
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4.9 stars from 75 ratings
Great show!
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“Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!”
malfoxley via Apple Podcasts ·
United States of America ·
05/21/21
Anywhere work and Employee Experience
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“This Forrester podcast is catching the necessary connection between Anywhere Work and Employee Experience, starting with empathy.”
myrstad via Apple Podcasts ·
Norway ·
04/03/21
Top notch content
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“This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make...”Read full review »
firefox2013 via Apple Podcasts ·
United States of America ·
05/18/20
Recent Episodes
Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.
Published 11/21/24
Published 11/21/24
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach...
Published 11/14/24
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