The Growth and Scaling Podcast with Todd Westra Full episode details here: https://links.growthandscaling.com/420 In Episode 420, join us as we explore AI marketing strategies with Jennifer Ives, CEO/Co-founder of Watering Hole AI.  Dive into AI marketing strategies with Jennifer Ives, CEO/Co-founder of Watering Hole AI. With over 20 years of tech experience, Jennifer discusses how their tailored solutions assist marketing and growth officers.  She addresses challenges in AI knowledge among executives, advocating for gradual integration. Tune in to explore how Wateringhole.ai is revolutionizing marketing with AI. 🚀 🚀Unlock the Secrets of Your Revenue Orbit: Launch Your Business to New Heights! 🪐 Download our FREE Understanding Your Orbit Guide here: https://captainscouncil.com/understand_your_orbit 🚀🚀 Ways to connect with Jennifer Ives: 🔗 Website: https://www.wateringhole.ai/ 🔗 Personal LinkedIn: https://www.linkedin.com/in/jenniferives1/ 🔗 Company LinkedIn: https://www.linkedin.com/company/watering-hole-ai/ What’s in this podcast episode? 00:25 - Who is our guest for today, and what is her business 00:40 - What does Watering Hole AI do to enhance marketing and sales 01:23 - Who specifically does Watering Hole AI aim to help 01:51 - How long has Watering Hole AI been involved in AI development 02:36 - What background led her to focus on AI for marketing and sales 04:50 - Is Watering Hole AI solely an AI solution provider 07:50 - How does she help companies attract customers to their 'watering hole' 08:38 - What type of retail companies does Watering Hole AI target 12:34 - How does she suggest entrepreneurs adapt to changing markets 14:25 - What advice does she have for companies hesitant to embrace AI 16:02 - How does she encourage clients to rely more on data than gut instinct 17:31 - How does Watering Hole AI assist clients in understanding their customer base 18:41 - What mistake does she admit to making in her business journey 21:27 - What advice does she offer for building a community around a business 24:06 - What suggestion does she have for small companies looking to integrate AI 25:06 - Where can people connect with her and Watering Hole AI 25:41 - Who are the mentors and organizations she acknowledges for their support in her career I highly suggest you watch this entire exchange between Jennifer Ives ⭐️Todd Westra 📈 If you're looking for tips and strategies to grow and scale your business, this episode is for you! 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉 https://content.toddwestra.com/ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠https://captainscouncil.com/home⁠4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠https://www.linqed.ai/⁠