David Yelland and Simon Lewis discuss when using the word crap is not a crap comms strategy at all. Bill Winters, CEO of Standard Chartered, used it to describe the bank’s share price and the financial markets loved it. But crap probably wasn't signed off in the preparatory Q&A - David and Simon take us behind the scenes. Also, a fan-hitter par-excellence, a car-crash interview featuring Brad Banducci, the boss of Australia’s largest supermarket empire, who walked off during a TV interview for the biggest prime time documentary series in Sydney – and now he’s the ex-boss. What could he have done differently? Plus, how defence minister Grant Shapps and the MoD put a very positive spin on Trident’s second embarrassing test failure, and the military wives who forced a reverse ferret on the Army's new housing plans. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4