Description
In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that’s not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there?
Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector.
And following the short video of the Princess of Wales released on The Sun’s website, they ask if this is a PR master stroke, or something else. What is going on?
Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Assistant Producer: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for BBC Radio 4
Jaguar’s rebrand video has sent the internet into meltdown, and the insults are piling up. The car manufacturer’s wildly uncharacteristic advert has even tempted Elon Musk into the conversation. David Yelland and Simon Lewis discuss the PR strategy Jaguar might be employing and whether they’ll...
Published 11/26/24
Is it time for the business world to enter the great public debates of our time - and is it bad PR if you don’t? Its absence has left a vacuum for misinformation to spread and CEOs like Greg Jackson from Octopus Energy are stepping up.
David Yelland and Simon Lewis discuss this, as well as a...
Published 11/19/24