Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout and my productivity system that maximizes efficiency. We explore the challenges of entrepreneurship and why it can be tough, sharing the benefits of being a multipreneur to address some these common stresses. Toward the end, we delve into how to leverage the growing trends of shopping local and the desire for a "third place" to build a couple of great businesses. We outline how to build these businesses and why they are ideal for first-time founders. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas) 🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/ Episode Timestamps: 0:00 Intro02:28 How to deal with Burnout22:44 When you should hire a CEO26:23 Benefits of being a HoldCo Entrepreneur 35:59 The most difficult thing about entrepreneurship 39:45 Ideas vs Execution? 42:31 Startup Idea 1: Farmers Market Management Company 52:41 Startup Idea 2: Event Management as a Service