Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps.  Episode Timestamps: 00:00 Intro04:01 Ecom Marketing Strategies applied to Consumer Apps11:07 TikTok Shop Affiliate Center  = goldmine for app ideas22:16 Profitable Niches that are Underserved33:26 Influencer Marketing 2.040:58 Capitalize on internet "cults" & movements 1) TikTok organic = BIGGEST underpriced distribution channel right now- Cost of creating & distributing content = low- Potential reach for consumer apps = high- Time to leverage this opportunity!  2) E-commerce tactics are invading the app world- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators- Now these tactics are being used for consumer SaaS - Higher margins + better exit multiples = Bigger Opportunity 3) Carousels perform better than Short-form video on TikTok?!- Surprising trend: Photo carousels are CRUSHING IT- Easier to create + more scalable than talking head vids- Pro tip: Use Midjourney for quick, eye-catching visuals  4) TikTok Shop Affiliate Center = goldmine for app ideas- Find top performers in any niche- Build apps to help them sell better- Get free marketing from influencers Win-win-win situation!  5) High LTV niches are UNDERSERVED on TikTokThink: Golfers, poker players, niche sportsExample: Golf swing analysis app - 10k downloads / month- $70k revenue / month- Huge potential for more! 6) Myth: TikTok users are all young- Reality: Diverse demographics, especially in niche content- Serve content to underserved niches = Underpriced reach 7) Rethink influencer marketing for TikTok- Old way: Pay for followers- New way: Hire creators as ACTORS, not for their audience- TikTok algorithm favors good content, not follower count  8) Capitalize on internet "cults" & movementsExamples:- Looksmaxing (YouMax app)- Make money online (Crayo app)1. Find passionate communities without products2. Build the app they need 3. Profit Bonus tip: Product quality is CRUCIALNail your metrics before scaling marketing efforts! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/ Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JOSEPH ON SOCIALViral App Founders Community: https://whop.com/viral-app-founders/X/Twitter: https://x.com/JosephKChoiLinkedIn: https://www.linkedin.com/in/choi-joseph/