In this episode, I am joined by Michael Girdley, Chairman and CEO of Girdley Enterprises, as we discuss how to build a HoldCo. Michael shares his frameworks and best practices for structuring HoldCo’s. Episode Timestamps: 00:00 Intro02:25 What is HoldCo07:22 Types of HoldCo09:45 Why go HoldCo12:56 Types of HoldCo Pt 215:27 Frameworks for structuring your HoldCo19:16 7 steps of starting a HoldCo23:47 Why HoldCo’s are awesome36:12 HoldCo’s are antifragile 43:16 Make sure HoldCo’s are right for you45:16 HoldCo Conference 1) What's a Holdco?It's owning multiple businesses but not running any of them day-to-day.Think Warren Buffett lite - you're the maestro orchestrating a portfolio of companies. 2) Why go Holdco?• Diversify risk• Create asymmetric bets• Design your ideal lifestyle• Leverage your passionsGirdley: "I tap dance to work every day, even when things are sucky." 3) Types of Holdcos:• Roll-up (same biz, diff locations)• Platform (related businesses)• Pure Holdco (unrelated businesses)• Conglomerate (big daddy version)Pick your flavor based on your interests & expertise! 4) How to start your Holdco journey:1. Have a plan2. Define your goals3. Design your org structure4. Consult lawyers & tax pros5. Build your all-star advisory team6. Execute & iterate7. Optimize for happiness! 5) The secret sauce? 🤫• Low-cost tech makes it easier than ever to incubate new businesses.• Girdley: "You can do that same business they built off the ground for a few $1000"• Asymmetric bets FTW! 6) Centralize or nah?• Depends on your asset types & personal strengths.• Girdley keeps it "radically decentralized" - know thyself!• "Don't try to do things that I know I suck at." 7) Who's it for?Not everyone! But if you:• Love variety• Hate micromanaging• Want to build long-term wealth• Crave a custom-designed career...Holdco life might be your jam! 8) Ready to dive in?Start with ONE successful biz, then expand.And if you're serious, check out Girdley's Holdco conference in Utah next spring! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MICHAEL ON SOCIALMichael Girdley’s Website: https://www.girdley.com/X/Twitter: https://x.com/girdleyLinkedIn: https://www.linkedin.com/in/michaelgirdley/Youtube: https://www.youtube.com/@Michael-Girdley