I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels.  1) Startup Idea 1: Paid Ads Agency• Huge market for one-person ad consulting businesses• Target specific verticals (e.g., hair salons, female info product owners)• Take a cut of revenue instead of charging upfront 2) Facebook ads still crush it (for 40+ demo):• Still effective for 40+ demographics• AJ&Smart spends $80k/month on FB ads• 318% ROI in June ($252k revenue from $80k spend)"Meta ads are only dead for people under 35" - Jonathan 3) Funnel basics:• Opt-in page → Free training video → Call booking• Use ClickFunnels for quick tests• Use Framer for validated funnelsPro tip: Automate everything possible in your funnel 4)  The book funnel strategy:• Offer free digital + physical book• Lose money upfront to get email addresses• Monetize later with other offersExample: http://workshopperplaybook.com/ 5) Copywriting hacks:• Focus on increasing status (even for B2B)• Use pain vs. pleasure framework• Adjust tone based on economic conditionsKey insight: Status increase drives purchases, even in corporate training 6) Jonathan's funnel philosophy:• Don't obsess over tracking every conversion source• Focus on overall company growth• Prioritize Facebook ad spend ROI"You have your monthly P&L. You just make sure your company is growing" - Jonathan To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas  FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ Episode Timestamps:0:00 Intro06:41 Startup Idea 1: Paid Ads Agency26:19 Funnel Hacking and Conversion Optimization34:34 AJ & Smart Funnel breakdown44:27 Copywriting Hacks