My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document Timestamps:00:00 Intro01:12 Initial Thoughts02:38 Clarity of the Goal03:27  YouTube is eating all media:04:27 A, B, C player framework05:15 How to go viral08:21 Why isn’t MrBeast building the Y-Combinator of Creators? 09:12  He defines his own language. ie: lull, reengagement 11:26 Startup Idea 1: Audience and Engagement Insights Software for YT 12:32 Obsession is a prerequisite 13:13 Bias for Action14:01 Grounds Himself15:54 Constraint Fuels Creativity17:39 Always have a Backup Day18:54  Communication is key19:37 Leverage Experts21:55 "No does not mean no" can get toxic22:43 Meritocracy 23:27 His numbers are HUGE28:02 Keep things simple27:15 Work Life Balance Debate  28:20  What is the goal of our “content”29:37 Ads as Content30:18 Does his culture scale 31:12 His incentive structur  32:28 Final thoughts 1) YouTube is eating all media:• 99% of TV shows would flop on YouTube• Platform-specific content is crucial• MrBeast: "We are not Hollywood" 2) A-player mentality:• Only hire obsessive, coachable people• B-players can be trained, C-players must go• "There's only room for A-players here" 3) Re-engagement strategy:• Hook viewers at 3-minute mark• Use spectacles that only MrBeast can do• Example: Carl watching Josh in prison video 4)  Data-driven content:• Creators are data scientists, not just entertainers• 60M views = same as presidential debate• Obsess over audience retention graphs 5) Constraints fuel creativity:• Don't rely on big budgets• Example: Year's supply of Doritos is more engaging than $20k cash• "Creativity is the answer, not money" 6)  Communication is key:• Define when to use in-person, email, or text• No excuses, move on mentality• "Late" isn't in MrBeast's dictionary 7) Consultants are cheat codes:• Leverage expert knowledge• Example: Call previous world record holder• "Consultants are a gift from God" 8) Brand deal integration:• Make ads part of the content• Avoid boring, scripted brand mentions• Goal: No viewer realizes it's an ad Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas  🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/