In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name.  Timestamps: 00:00 Intro01:09 types of names01:53  Naming Strategy 1: Descriptive 03:11 Naming Strategy 2: Phrases 05:39  Naming Strategy 3: Funny08:17 Bad Name Examples12:19 Good Name Examples16:53 Tofu Name Examples18:10 Hack your way to a novel name20:25 Use AI for brainstorming22:22 Greg's personal name list 1) 3 types of names:• Bad names• Good names• "Tofu" names (bland, forgettable) 2) 3 winning name strategies:• Descriptive (e.g. @somewhereilive)• Phrases (e.g. Boss Babe)• Funny (e.g. You Probably Need a Haircut) 3) Bad name examples:• WhatsApp (fails telephone test)• GameStop (negative connotation)• Google Bard (sounds like barf)  4) Good name examples:• Perplexity (matches brand promise)• Bump (action-oriented)• Autopilot (clear value prop) 5) Hack your way to a novel name:• Create "Name Game" note on your phone• Jot down catchy words/phrases• Check handle availability bi-weekly• Test with friends/family• Create logo mockups 6) Use AI for brainstorming:• Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?" 7) Greg's personal name list sneak peek:• AfterParty• PrettyPerfect• InvitationOnly• InCred 8) Pro tip: It's okay to have bad names on your list. Keep refining! 9) Remember: A great name can be the difference between viral growth and crickets. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas  🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://www.boringmarketing.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/