Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate Episode Timestamps: 00:00 Intro03:04  Sales Funnels explained (Websites vs Funnels) 15:53 Ugly funnels convert better!17:52 The magic formula and example 125:28 What businesses should use funnels34:11 Example 1 continued 44:58 Pixeling + retargeting = marketing gold50:15 Example 2: Book Funnel56:27 The MIFGY secret (Most Incredible Free Gift Yet) 1) Websites are not FunnelsWebsites = brochuresFunchannels = $$$ machinesMost businesses confuse the two. Don't make that mistake! 2) The magic formula:Facebook/YouTube ads → Landing page → Free valuable content → Call bookingThis simple funnel structure has generated MILLIONS for AJ&Smart 3) Ugly funnels convert better! Jonathan's "ugliest" funnel:• 4 years old• Looks terrible• Generated $20M+ revenueLesson: Done is better than perfect. Launch fast, iterate later. 4) The power of long-form content:1-hour training video → Deeper engagement → More qualified leadsPeople who invest time watching = more likely to buy 5) Pixeling + retargeting = marketing goldTrack visitors, show them targeted ads across platforms.Build an inescapable marketing web! 6) Email marketing isn't dead, it's EVOLVINGCapture emails → Drip feed value → Segment based on behavior → Targeted offersSmart email funnels = predictable revenue 7) Physical products STILL WORK in digital ageFree book funnel = game changerPeople love holding something tangible. Use it to your advantage! 8) The MIFGY secret (Most Incredible Free Gift Yet)Stack one-time bonuses on your offer. Create FOMO.Even high-end brands use this. It just WORKS. 9) Key takeaway: Funnels aren't sleazy, they're ESSENTIALTop brands like Eight Sleep, AG1, and Whoop all use these tactics.It's not about tricking people. It's about guiding them to solutions they need. 10) Want to dive deeper?Read "Expert Secrets" and "DotCom Secrets" by Russell BrunsonStudy Facebook Ad Library to reverse-engineer competitor funnels Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas  Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/