How to manage e-commerce with fluctuating demand? Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following: ● The value of building digital infrastructure for future-proofing business. ● Where Generative AI is already adding value in e-commerce fulfillment models. ● Holistic view of marketing investment from different P&L geographies. Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://wh-the-tech.com/#playEpisode]