Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following: - Four pillars of consumer lifecyel and KPIs to measure it- How to hack expensive consumer segmentation to closer with your consumer? - Importance of SEO even now in your total consumer journey