Description
2024 promises more obstacles than ever for sellers, with increasingly elongated sales cycles, creeping increased indecision and tighter budgets. But what exactly does that mean for you and your sales team?
Despite this bleak outlook, Matt Doyon, co-founder and CEO of Triple Session and author of “Revenue Revolution,” has a striking forecast: this year, the top 20% of sales professionals will have their best year yet. The middle 60% will struggle. And bottom 20%? They’re likely to find themselves out of a job. Fortunately, you have the power to push yourself into the top tier, making 2024 a year to thrive.
We discuss:
Tactical advice for reps to implement today for a successful year aheadWhy there’s no room left for the lowest-performing reps (and how you can ensure you’re not one of them)Why this year spells disaster for the “Lone Wolf,” and why the Challenger will come out on top
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Published 02/27/24
What does account-based marketing (ABM) look like in 2024?
For most people, they talk about it as a platform, and not a strategy.
When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to create the...
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