Are you tired of using pricing as the main tool to win customers and compete with the competition? In this episode, you will learn from Sheznie, a brand and marketing manager with over 30 years of experience in various industries.  She will share with you her insights and stories on how to...

In this enlightening episode, Henrik Petersen a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft, delves deep into the pivotal role of marketing in sculpting a company's brand. He emphasizes the transformative power of a...

This podcast episode is about how to use data to enhance the ROI in marketing activities, especially for FMCG businesses. The host, Julie, interviews Willynn, a chief marketing and partnerships officer from Piggyback Singapore, a B2B wholesale e-commerce platform. Willynn also co-founded...