Are you tired of using pricing as the main tool to win customers and compete with the competition? In this episode, you will learn from Sheznie, a brand and marketing manager with over 30 years of experience in various industries.  She will share with you her insights and stories on how to create and manage a successful brand strategy using the ADAM+E framework so that you don't have to rely mainly on pricing to win the market. The ADAM+E framework consists of five steps: Audit, Design,...

In this enlightening episode, Henrik Petersen a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft, delves deep into the pivotal role of marketing in sculpting a company's brand. He emphasizes the transformative power of a 'Love Brand' and the unparalleled value it brings to businesses in the digital era. Using vivid examples, Henrik deciphers the nuances of brand perception and the factors that drive consumers towards...

This podcast episode is about how to use data to enhance the ROI in marketing activities, especially for FMCG businesses. The host, Julie, interviews Willynn, a chief marketing and partnerships officer from Piggyback Singapore, a B2B wholesale e-commerce platform. Willynn also co-founded NextBlock, a hyperlocal social app that connects neighbours and businesses. Willynn shares her insights and experiences on overcoming marketing challenges in both B2B and B2C segments, such as price loyalty,...

Hosted by Julie from Vase.ai Market Research. In this episode, we have a special guest, Ranga Somanathan, a marketing and communication veteran with over 20 years of experience in helping clients from various sectors with their growth and innovation agendas. As ex-CEO of Omnicom Media Group across Malaysia & Singapore, and now the co-founder and curator of RSquared Global Ventures, a company that connects startups, corporates, and investors, Ranga is sharing valuable insights in our...

In this episode, Julie interviews Henrik Petersen, a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft. In a 3-steps process, Henrik shares his insights and best practices on how to use data and market orientation to create a winning strategy that sets you apart from the competition in the market segment you choose to play in.  Step 1 - Create Profit Formula - He explains how to understand and optimize the profit formula,...

In this episode, Julie interviews Ravi Shankar, the CMO of CARSOME Group and former Chief Growth Officer of AirAsia, about his data-driven marketing approach and how he uses data and technology to solve business problems. Ravi's Career Journey : Ravi shares his career journey from being a PHP developer to becoming a marketing leader, and how he learned to use data and technology to optimize campaigns, generate content, and rank organically on search engines. The AirAsia SEO Case Study :...

Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Chen Chow, the co-founder of Fave, one of the leading cashback apps in Southeast Asia. You will learn Chen Chow's perspective on :  Using data to create and improve products for different segments and markets, such as the Jobstreet English Language Assessment (JELA) and the Fave; Leveraging data to grow Fave's user base, revenue and retention, and how they optimized the marketing channels, such as email and push...

Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Jia Nina (BigPay Country Marketing Head) about her experience leading a successful e-wallet campaign targeting Gen Z consumers.  Jia Nina shares: - How she uses data and storytelling to drive growth and customer engagement. For example, how she used data to identify the pain points and needs of the target segments, and how she crafted stories that resonated with them and showcased the value proposition of...

Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Anthony, a former VP at Nestle, about his experiences in building global brands and driving business growth across different countries such as Japan, China and Malaysia.  Anthony shares insights on the importance of data-driven marketing and the use of consumer research to drive innovation and renovation in product development. For example, he discusses how Nestle has used blind taste tests to increase the success...