Hosted by Julie from Vase.ai Market Research. In this episode, we speak with Jia Nina (BigPay Country Marketing Head) about her experience leading a successful e-wallet campaign targeting Gen Z consumers.  Jia Nina shares: - How she uses data and storytelling to drive growth and customer engagement. For example, how she used data to identify the pain points and needs of the target segments, and how she crafted stories that resonated with them and showcased the value proposition of BigPay. - Some of the most effective marketing strategies and campaigns that she has led or participated in at BigPay, such as the ePemula project with the Ministry of Finance Malaysia, the expansion into the Singapore market, and the launch of the crypto exchange. - How she aligns her team and stakeholders around a common vision and goal, and how she measures success using metrics such as brand sentiment, brand share, acquisition and retention. Listen to the full episode [https://www.vase.ai/resources/podcast-datadrivenmarketing/marketing-to-gen-z-in-fintech-jia-nina] to learn more about Jia Nina's career journey from legal to marketing, and her advice and recommendations for aspiring or seasoned marketers who want to excel in their field.