Is it possible to solve ocean pollution by turning the packaging industry into a closed-loop economy? Wes Carter thinks so. Wes is the Founder of a New Earth Project and President of Atlantic Packaging, on a personal mission to stop the significant pollution the packaging industry causes. In this episode we hear what it would take to close the loop on the economy via new types of biodegradable materials that could replace plastic and other common pollutants. We also discuss which types of recycling work, and which are rubbish. And of course, in true Win-Win Podcast style, we hear about what it would take to change the game so that companies (and their customers) are properly incentivized to account for the true environmental costs of the production and consumption. Chapters: 00:00:00 - Intro 00:02:35 - Wes's Story & the Packaging Industry 00:10:07 - Circular Economies 00:24:30 - Potential Solutions 00:31:11 - How to Align Incentives? 00:46:22 - Are Consumers Responsible? 00:51:41 - A New Earth Project 00:58:06 - Psychedelic Experiences 01:08:38 - Carbon Offsets 01:13:30 - Are Shareholders bad for the environment? 01:23:14 - Amazon's Progress 01:27:38 - Advice to Young Entrepreneurs Links: ♾️ A New Earth Project https://anewearthproject.com/ ♾️ Atlantic Packaging https://www.atlanticpkg.com/ ♾️ Breaking Open the Head by Daniel Pinchbeck https://www.goodreads.com/book/show/1... ♾️ A Journey to a New Earth Series https://www.amazon.com/gp/video/detai... The Win-Win Podcast: Poker champion Liv Boeree takes to the interview chair to tease apart the complexities of one of the most fundamental parts of human nature: competition. Liv is joined by top philosophers, gamers, artists, technologists, CEOs, scientists, athletes and more to understand how competition manifests in their world, and how to change seemingly win-lose games into Win-Wins. Watch the previous episode with Ocean Cleanup Founder Boyan Slat here: https://youtu.be/QEYbLN-LC5k?si=XaV2j... Credits: ♾️ Hosted by Liv Boeree ♾️ Produced & Edited by Raymond Wei ♾️ Audio Mix by Keir Schmidt