Description
Episode 239 / Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out. Topics:Beyond the Launch: keep promoting—your book is new to someone who hasn’t read it yetMisconceptions around marketing: engage beyond bookstoresBuilding a community and relationships Don't fear oversharingAlternative and creative marketing strategies: speaking and podcas...
Episode 246 / It’s a Jami and Sara episode this week as they discuss the importance of endings, their favorite (and not-so-favorite endings) as well as the six different types of endings. Spoiler warning for these books/shows we discuss: Extraordinary Attorney WooPride and Prejudice Sugar...
Published 11/20/24
Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:Testing and tweaking to increase backlist salesImportance of thinking of your customer in marketing to create a personal connection Effective ad strategies using purchase ads...
Published 11/13/24