Episode 246 / It’s a Jami and Sara episode this week as they discuss the importance of endings, their favorite (and not-so-favorite endings) as well as the six different types of endings. Spoiler warning for these books/shows we discuss: Extraordinary Attorney WooPride and Prejudice Sugar...

Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:Testing and tweaking to increase backlist salesImportance of thinking of your customer in marketing to create a personal connection Effective ad strategies using purchase ads...

Episode 244 / Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming. We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences. -What we wish we’d known...