Capitalizing on Trends While Staying True to Genre Expectations with Lynn Morrison and Anne Radcliffe
Description
Episode 240 / In 2024, Lynn Morrison and Anne Radcliffe paired their love of regency romances like Bridgerton with their bad habit of killing people in their books to create a new series that they rapid-released, the Crown Jewels Regency Mystery Series. Topics:Why brutal honesty is critical for collaborationHow to spot trendsTips on how to incorporate trends into a genre and still meet reader expectations around tropesHow Lynn and Anne leveraged interest around Bridgerton to market the n...
Episode 246 / It’s a Jami and Sara episode this week as they discuss the importance of endings, their favorite (and not-so-favorite endings) as well as the six different types of endings. Spoiler warning for these books/shows we discuss: Extraordinary Attorney WooPride and Prejudice Sugar...
Published 11/20/24
Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:Testing and tweaking to increase backlist salesImportance of thinking of your customer in marketing to create a personal connection Effective ad strategies using purchase ads...
Published 11/13/24