In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape. Melissa talks through: titles and their significance: Chief Creative Officer vs. Chief Marketing Officer building a Strong, Differentiated, Memorable Brandthe misconception of overnight success how ClickUp initially cast a wide net to reach a broad audience and gradually focused on specific personas to create targeted campaignsher team's strategy behind their Superbowl adcreating a cohesive brand identity the importance of aligning with the company's vision and leadershipwhy taking Risks is necessary in Marketingwhen, how, and why to go head to head against your competitorshow difficult situations can turn out to be blessings in disguisethe Competitive Advantage of Naivete Key Links: Guest: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/