In this episode of Women in B2B Marketing, host Jane Serra interviews global growth consultant Nataly Kelly. Nataly shares her extensive experience in B2B marketing, including her time as VP of Marketing at HubSpot. The conversation focuses on international and global B2B marketing, with Nataly emphasizing the importance of thorough research, customer engagement, and strategic alignment before expanding into new markets. Nataly walks us through: Going global from day one thanks to digital channelsConsidering factors such as product-market fit, pricing, payment methods, and customer retention when expanding globallyThe halo effect and the importance of talking to customersDetermining if a company is ready for international growthWhen and why businesses should consider having a physical presence or local experts in the countries they want to expand intoComplexities and tensions that come with adding new marketsManaging global teams and remote workThe importance of local perspectives in global strategyContracting with different entities and legal complexities in global business Key Links: Guest: Nataly Kelly - https://www.linkedin.com/in/natalykelly/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Born to Be Global - https://borntobeglobal.com/ [Nataly's Book] Take Your Company Global - https://www.amazon.com/Take-Your-Company-Global-International/dp/1523004436 Nataly's Newsletter: Making Global Work - https://www.linkedin.com/newsletters/7139295345749970944/