In this episode of "Women in B2B Marketing," host Jane Serra speaks with Lauren Clements, Head of Marketing at Pypestream, about her journey in B2B marketing. They discuss the importance of mentorship, the various roles Lauren has explored within marketing, and the value of human connection in marketing strategies. They also dive into the changes in modern marketing... that may make the CMO role irrelevant. Lauren walks us through: her transition from sales to various marketing rolesembracing curiosity and driving career growthsolving problems without being salesythe significance of building genuine communities and engaging with audiences beyond sales pitchesthe importance of follow-up and integration in event marketingthe future impact of AI in marketingskillset disparity between CMOs and junior marketersadaptability in leadership roles to keep up with industry changesrebranding and the mindset shift from sales-driven to a collaborative approachstaying updated and the need for continuous education in the fast-changing marketing landscapethe role of advocates in addressing biases, promoting diversity, and driving change in the workplace Key Links: Guest: Lauren Clements - https://www.linkedin.com/in/laurenmclements/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Pypestream - https://www.pypestream.com/