In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData, about her accidental entry into B2B marketing and her rise to a senior role. Alice discusses the challenges of breaking into a new industry, the synergy between product and partner marketing, and the importance of aligning with sales teams. They explore ecosystem-led growth, the value of partnerships, and competitive intelligence. Alice also touches on executive alignment, the impact of motherhood on her career, and the importance of networking. Alice walks us through: challenges of transitioning into the healthcare industryproduct and partner marketing roles, the customer-centric approach and the need for diverse skillsecosystem-led growth and the importance of understanding customer pain pointsthe insights gained from partners in terms of competitive intelligenceworking closely with sales, understanding their needs, and building a true partnershipthe impact of the down economy on partner marketing efforts and the importance of executive alignmenttracking metrics, executive alignment, and the need for concrete measurements in partner marketingaligning with revenue, gaining executive trust, and the role of revenue in solving problemsdifferent methodologies and processes used in partner marketingthe positive impact of motherhood on her career, including increased intentionality, time management, and identity awarenessnetworking and fostering a community and leveraging personal connections in job searches Key Links: Guest: Alice Walker - https://www.linkedin.com/in/aliceawalker/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/