In this episode of "Women in B2B Marketing," host Jane Serra welcomes Chelsea Castle, Head of Content and Brand at Close. They delve into Chelsea's career journey, from journalism to tech marketing, and her new role's challenges. Chelsea shares her strategies for the first 90 days in a new position, emphasizing rapport-building and impactful contributions. The discussion highlights current content marketing trends, the importance of authenticity, and the need for creativity. They also explore balancing strategic planning with quick wins and the significance of qualitative feedback. Chelsea and Jane discuss: Chelsea's transition from journalism to B2B marketing and content strategy at tech companiesHer experience in marketing to marketers and sales teams Understanding your audience and getting creative with contentChelsea's approach to the first 90 days in a new role and the importance of setting achievable goalsBuilding rapport within the team and cross-functionally in a new roleBalancing long-term planning and quick wins in a marketing roleThe shift from SEO-based content strategies to new distribution channels in B2B marketingChallenging oneself to think differently and avoid following trends for the sake of being differentRethinking the approach to LinkedIn takeovers, making it more organic and impactfulSeeking inspiration from diverse industries and the role of intuition in marketingFostering creativity, including optional brainstorms and the concept of brain writingDefining content that converts, focusing on building connections and trust before driving actionSignificance of a diverse mix of content types and mediums to resonate with the audienceUnique advantages of written and video content, with an example of successful framework contentThe value of qualitative feedback in measuring content success and the discussion on overrated content practices, emphasizing the need for authenticity and depthReturning to work after becoming a mom and the challenges of adjusting to a new version oneself Key Links: Guest: Chelsea Castle - https://www.linkedin.com/in/chelseacastle/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/