In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions. Tas shares her unique journey from journalism to marketing, emphasizing the importance of understanding product marketing and buyer journeys for effective landing pages. She discusses her experiences in sales, the challenges women face in the workplace, and the significance of supportive leadership. The episode offers valuable insights into digital marketing strategies, particularly around landing pages and paid media ads, and underscores the power of resilience and continuous learning in career growth. Tas and Jane discuss: The importance of understanding product marketing and buyer journeysStrategies for creating effective landing pagesHow deep product knowledge enhances the quality of landing pagesSharing insights from landing page tests with other marketing teamsConcentrating on a few effective marketing channels rather than spreading efforts too thinWhy content syndication is just glorified list buyingThe role of sales experience in enhancing marketing effectivenessExperimentation and iteration in marketing strategiesInsights on collaboration between marketing and product teamsChallenges women face in the workplace, particularly in leadership rolesMentorship and support among women in marketingThe impact of workplace culture on women's career advancementChallenges and responsibilities of running a business while managing personal lifeTas's goal to support minority entrepreneurs and promote authenticity in entrepreneurship Key Links: Guest: Tas Bober - https://www.linkedin.com/in/tasbober/ Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Mentioned in Episode: Laura Nguyen - Executive Coach (Burnout) - https://www.linkedin.com/in/lauran546/