In this episode of "Women in B2B Marketing," host Jane Serra speaks with Liza Adams, an AI advisor and fractional CMO with over 20 years of B2B marketing experience. Liza shares her inspiring journey from immigrating from the Philippines to becoming a key figure in the B2B Marketing space. She discusses her three passions: elevating marketing's strategic value, advocating for diverse voices, and using business for good. Liza emphasizes the importance of understanding customers, building defensible market positions, and leveraging AI to enhance marketing effectiveness. The episode offers valuable insights for marketing professionals seeking to navigate today's complex business environment. Liza and Jane talk about: Liza Adams' journey from immigrant to B2B marketing leader.The significance of elevating the strategic value of marketing.Advocacy for diverse voices in marketing teams.Utilizing business as a force for good and ethical practices.The transformative role of AI in enhancing marketing effectiveness.Understanding market positioning and competitive dynamics.The evolving role of marketers from tactical operators to strategic leaders.How AI can help transform marketers from tacticians to strategists, enhancing effectiveness and innovation.Innovative applications of AI in marketing strategies.Balancing AI-driven efficiency with the human element in marketing.Liza's favorite AI toolsThe importance of ethics and trust in brand building, especially in the AI era. Key Links: Guest: Liza Adams: https://www.linkedin.com/in/lizaadams/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Discussed in Episode: Disrupt or Be Disrupted: AI's Verdict on Your Product's Defensibility Competitive Defensibility Analyzer GPT