Stephanie Harrison had a dream job in New York City, a beautiful apartment, and all the signs of success. But deep down, she felt empty. To find happiness, she worked hard at perfecting herself and achieving more, but all she found was loneliness, depression, and a lack of fulfillment. After going through a breakdown, she started studying the psychology of happiness and made changes that transformed her life. Taking what she learned, she founded The New Happy, a movement that has helped...

Before becoming a “webinar queen,” Hala Taha relied on social media posts and pricey ads that didn’t quite hit the mark. While she had built a large following, converting her followers into paying clients was a constant struggle. After pouring time and money into traditional methods, she decided to try something different. That’s when she discovered the power of webinars. Today, webinars have helped her generate millions in sales. In this episode, Hala shares the exact formula she used to...

When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a...

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video...

When Dr. Anthony Youn entered high school, his jaw began growing abnormally, to the point where he could stick his tongue through the gap between his upper and lower teeth. To fix the problem, he underwent plastic reconstructive surgery. Not only did it profoundly change how he looked and felt about himself, but it also set him on the path to a career in plastic surgery. Today, he’s one of the world’s most trusted plastic surgeons, known for his holistic approach. In this episode, Anthony...

When Michael Brown was killed in his home state of Missouri in 2014, Morgan DeBaun was dismayed by the poor media coverage of the story. Realizing there was a gap in authentic, real-time coverage of Black issues, she set out in search of venture capital to build a platform for Black voices. To her disappointment, everyone she approached said no. But she found her way to social impact investors who provided the first round of funding she needed to build Blavity, a leading digital media company...

At just 11 years old, Mustafa Suleyman started buying and reselling candy for profit in his modest London neighborhood. Many years later, he co-founded one of the most groundbreaking AI companies, DeepMind, which Google later acquired for £400 million. But while at Google, Mustafa felt things were moving too slowly with LaMDA, an AI project that eventually became Gemini. Convinced that the technology was ready for real-world impact, he left to co-found Inflection AI, aiming to build...

Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth’s human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the...

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the...

For years, Leila Hormozi gave her best effort at jobs where she never got a raise or promotion. She did it because she’s a high-integrity person who does everything with excellence. Now a master CEO widely known for her scaling and operations expertise, she understands how to build high-performance teams that retain top talent. In part two of this episode, Leila explains exactly how to attract and keep elite employees. She also shares tips for how to hold your team accountable, measure...

Russell Brunson studied thousands of sales funnels, eager to learn how to build the best possible funnel. But the problem was that each would take three months and a team of seven to eight people. Frustrated with the grueling process, he co-created ClickFunnels, a software platform that enabled him to build funnels in just one day. In this episode, Russell and Hala discuss the art of building funnels and explore the psychology behind marketing and sales. They also dive deep into how to create...

After her parents' divorce, Leila Hormozi’s mother spiraled into alcoholism, forcing Leila to grow up fast. Later, when she moved into her father’s more stable home, she became an angry, rebellious teenager without direction. She partied excessively and was arrested six times in 18 months. But a heart-to-heart with her dad sparked a self-development journey that transformed her into the successful entrepreneur she has become. In today’s episode, Leila shares what she has learned about...

Case Kenny thrived in the corporate world as a sales leader. On the outside, he was the charismatic type-A personality, but something was missing inside. Having borrowed his definitions of happiness and success from external voices, he felt he didn’t know himself as a man. Pushed to fix this disconnect, he started a podcast to explore mindfulness and reconnect with himself. It quickly gained popularity and is now ranked in the top 100 for mental health. In this episode, Case breaks down...

Guy Kawasaki learned how to sell through "hand-to-hand combat" in sales while working for a jewelry manufacturer. His valuable sales skills then translated seamlessly into a career as an evangelist for Apple and later, Canva. In this episode, Hala and Guy talk about the importance of knowing how to sell, what it means to evangelize a product, and how to nail a pitch. Guy Kawasaki is the Chief Evangelist at Canva and a former Software Evangelist at Apple. He is an entrepreneur, thought...

At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the fitness world. Through relentless hard work, she became a 3-time fitness world champion, gracing the covers of fitness magazines. But she didn’t stop there. She built a successful fitness brand and has since excelled at other businesses. In this...

Gabor George Burt, a top expert on the influential Blue Ocean Strategy, found that many organizations struggled to put it into practice. The thought of having to create something entirely new was simply too overwhelming. To help make innovation more easily attainable for these businesses, Gabor developed the Slingshot Framework, which provides manageable, incremental steps for growth. In this episode, Gabor breaks down the five prongs of the slingshot framework and shares the behavioral...

A happy child, Kristen Butler didn’t realize she was poor until other kids in school pointed it out. As a result, she decided to change her circumstances. But after years of pushing herself to the brink of exhaustion in the pursuit of success, Kristen hit rock bottom. Forced to reevaluate everything, she discovered the life-changing power of positivity. She went on to build a global community and now teaches others how to grow sustainably by expanding their comfort zones. In this episode,...

David Meltzer knows how to play to win. Having led the world’s most iconic sports marketing and management firms, he has spent his career mastering the game of business. Eager to carry on his mission of impacting over a billion people, he wrote Game-Time Decision Making. The book draws from the biggest names in sports and entertainment to uncover how to make confident decisions in high-pressure situations. In this episode, David reveals how to attract the right people, create the ideal...

David Meltzer was determined to get rich to buy his mom a house and car she never had. In college, he was able to use the emerging internet industry to his advantage and make over $100 million online but later went bankrupt before finding faith, kindness, and service. In this episode, David explains the mindset shifts entrepreneurs need to avoid failure and achieve long-term success. David Meltzer is the co-founder of Sports 1 Marketing, a Top 100 Business Coach, and former CEO of Leigh...

Even while working full-time, Hala Taha was already planting the seeds for something much bigger. What started as a side hustle, Young and Profiting podcast, quickly became one of the top business shows on Apple Podcasts. But Hala didn’t stop there. She went on to build an award-winning social media and podcast network, YAP Media. In this episode, Hala reveals her secrets for growing and monetizing a podcast.  Farnoosh Torabi is one of America’s leading personal finance authorities and has...

Peter Norvig was curious about getting computers to understand English, he went to his teachers, but they admitted that it was beyond their abilities. Peter dove into the complex but exciting world of AI on his own. Today, he is recognized as a key figure in the advancement of modern AI technologies. In this episode, Peter offers practical advice for entrepreneurs looking to leverage AI in their businesses. Peter Norvig is a leading AI expert, Stanford Fellow, and former Director of Research...

Mark Batterson had his sights set on a legal career, but he followed his true calling into pastoral work. Going in with a bold entrepreneurial approach, he developed a unique model combining ministry with business ventures that serve the community. Today, he leads a multi-site church that owns and operates several businesses. In this YAPClassic episode, Mark discusses social entrepreneurship and shares his best habit-making and habit-breaking techniques. Mark Batterson is the lead pastor of...

Patrick Lencioni realized they struggled with innovation because he was the only one with the “invention” working genius. This pushed him to rethink his team’s roles and align them with their strengths. The result? A surge in collaboration and creativity, proving the power of the Working Genius framework. In this episode, Patrick shares how to apply the Working Genius model to unlock your team’s full potential and foster a culture of innovation and effectiveness. Patrick Lencioni is one of...

As a young child in kindergarten, Jim Kwik was rushed to the emergency room for a traumatic brain injury that would cause him to struggle in school for many years. He even internalized the label ‘the boy with the broken brain’ until he discovered that genius is built, not born. Then, he transformed his life by mastering brain optimization and now helps others do the same. In this episode of YAPClassic, Jim shares his best strategies to rewire your brain and push past mental barriers to unlock...