Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence. Robert Cialdini is a top social psychologist and bestselling author whose research on persuasion has shaped modern psychology and marketing. His book, Influence, is a cornerstone in understanding human behavior, with over five million copies sold worldwide. In this episode, Hala and Robert will discuss:  - The ethics of persuasion - The 7 principles of persuasion - Why it’s a mistake to downplay your favors - How kindness retains employees - Leveraging the “liking principle” in sales - Being IN authority vs. AN authority - How to drive success using reciprocity  - ​​Leveraging consistency to align others with your goals - The key to increasing negotiation success - Social proof as your marketing weapon - Mastering ethical influence without losing trust - And other topics… Robert Cialdini is a Wall Street Journal and New York Times bestselling author, speaker, professor, and social psychologist who specializes in the science of influence. His book, Influence, has sold over five million copies and has been translated into more than 30 languages. Frequently regarded as “The Godfather of Influence,” Robert’s principles of persuasion are now essential tools for leaders and marketers worldwide. He has held academic positions at Arizona State University, Stanford, and the University of California, Santa Cruz. His contributions have earned him a spot on Fortune’s “75 Smartest Business Books” list.  Connect with Robert: Robert’s Website: https://www.robertcialdinibf.com/ Robert’s LinkedIn:  https://www.linkedin.com/in/robertcialdini/ Robert’s Twitter: https://twitter.com/RobertCialdini Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/ Robert’s Facebook: https://www.facebook.com/robert.cialdini Resources Mentioned: Robert’s Book, Influence: The Psychology of Persuasion  https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Indeed - Get a $75 job credit at indeed.com/profiting  Found - Try Found for FREE at found.com/profiting  Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! Pipedrive - Get Pipedrive free for 30 days, plus get 20% off your first year at youngandprofiting.co/pipedrive    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/