Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value? I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!

Plenty of industry news this past week and little of it good. Each of the big three had there own storm to weather. With Nintendo holding off investors, Sony fighting an army it created, and just this morning Microsoft announcing further studio cuts - there are storms ahead for each.

Remember that time we said E3 is dead and it seemed we were nuts? Granted we called it a little early, but still... Well... Sure looks like exclusivity is heading that way too.