We chat with Martin Adams about being an entrepreneur and advisor. Martin is currently working on a machine learning business called Codec which helps brands to discover and tap in to the pockets of culture that drive growth. This is a must listen for anyone thinking of going down the entrepreneurial route, Martin discusses his thoughts on University and how he approached it, as well as his first few years out in the world of work. From Lawyer to Entrepreneur, From London to New York and back, its quite the journey. Martin also shares his thoughts on what he looks for when hiring.